"Looking for baby-monitor." "Baby and pregnancy items." "Kids' inflatable pool." These are only a few examples of messages posted on a website suitably named "parent network" (it's a closed community so I won't attach the link here).
In the West, and among Western expats in the East, motherhood involves a lot of spending. Or so the advertisers want us to believe. Buying and selling 'mothering' is a big business worldwide and a growing one in this part of the globe. When we moved to Cambodia 2.5 years ago baby products were few and far between. Now there seems to be a baby boom with bonny boutiques sprouting like monsooned bamboo. Just today I noticed one of the few 'modern markets' (i.e. supermarkets) now shelves a whole aisle-full of diaper brands and specialized baby products from 'sneezer pumps' (for lack of knowledge of the real term) to chic little pajamas. Finally us Cambo-moms can be up-to-date with baby paraphernalia! Though I can't vouch we've got It-Brands on sale because I wouldn't know what they are...
Ironically, one of the main reasons I haven't opted, even with Baby Two, for the increasingly popular ecological solution of reusable diapers is that I found the amount of advertising daunting. The sheer number of brands and types and functions and fabric patterns overwhelmed me! Before investing in a still rather costly pack of flannel I wanted to be sure I was making an informed choice... unfortunately too much information delayed and, ultimately, deterred me from making that choice. More experienced moms stoked that fire of insecurity by sharing stories of the many wrong choices they'd made before finding The Perfect Diaper for their baby, i.e. not my baby since diaper preference is an individual preference (it seems). Here in Asia this diaper business is so much simpler. Most babies don't wear any! Most parents don't buy any! Especially here in the tropics the littlest ones go butt naked. But that's hard to commercialize...
Actually that leads me to think a leading diaper brand may be out to influence and change Cambodian childcare: for months on end they had a campaign in which you buy a stack of disposable diapers and you get a free t-shirt. Cambodian babies will go nude nor seminude no more.
This book that I came across discusses exactly these type of questions. How is motherhood affected by the economy and does motherhood affect the economy? How is mothering commercialized? To quote directly,
Especially in the West, consumption is no longer a question of survival or sustenance but of choices we now choose, and afford, to make. It's about lifestyle, about what we want to convey symbolically to the community and society around us, and about dreams and aspirations. It's also a vehicle of influence, formed of informed, forming, unaware and even misled choices that we make each and every day.
So admission time. Yes, we buy environmentally nasty disposable diapers and we prefer to buy either of two brands. Yes, we do have an inflatable pool which is has been deflated the past 9 months. Yes, we have a whole range of very Western consumerist baby and pregnancy items, including It Brands (or ones we imagined were It). But no, we don't have a baby monitor nor have we had one within the past 3+ years of parenting. That's where we deviate. As handy as I'm sure it is we've consciously decided to rely only on our own presence, senses of hearing and vision, to monitor our kids. Where they are, we are not far.
I tend to buy my children more clothes than they need. All the truly need is a t-shirt or two, to be honest. But, I can afford to do so and I enjoy the process (choosing, buying, dressing the boys). By providing my kids with new, clean clothes I also visibly convey and consciously wish to convey a message of positive and responsible parenting, of nurturing and loving mothering. At the same time, from time to time, my sensory system overloads from the avalanche of consumerist parenting ideas...
In the West, and among Western expats in the East, motherhood involves a lot of spending. Or so the advertisers want us to believe. Buying and selling 'mothering' is a big business worldwide and a growing one in this part of the globe. When we moved to Cambodia 2.5 years ago baby products were few and far between. Now there seems to be a baby boom with bonny boutiques sprouting like monsooned bamboo. Just today I noticed one of the few 'modern markets' (i.e. supermarkets) now shelves a whole aisle-full of diaper brands and specialized baby products from 'sneezer pumps' (for lack of knowledge of the real term) to chic little pajamas. Finally us Cambo-moms can be up-to-date with baby paraphernalia! Though I can't vouch we've got It-Brands on sale because I wouldn't know what they are...
Ironically, one of the main reasons I haven't opted, even with Baby Two, for the increasingly popular ecological solution of reusable diapers is that I found the amount of advertising daunting. The sheer number of brands and types and functions and fabric patterns overwhelmed me! Before investing in a still rather costly pack of flannel I wanted to be sure I was making an informed choice... unfortunately too much information delayed and, ultimately, deterred me from making that choice. More experienced moms stoked that fire of insecurity by sharing stories of the many wrong choices they'd made before finding The Perfect Diaper for their baby, i.e. not my baby since diaper preference is an individual preference (it seems). Here in Asia this diaper business is so much simpler. Most babies don't wear any! Most parents don't buy any! Especially here in the tropics the littlest ones go butt naked. But that's hard to commercialize...
Actually that leads me to think a leading diaper brand may be out to influence and change Cambodian childcare: for months on end they had a campaign in which you buy a stack of disposable diapers and you get a free t-shirt. Cambodian babies will go nude nor seminude no more.
This book that I came across discusses exactly these type of questions. How is motherhood affected by the economy and does motherhood affect the economy? How is mothering commercialized? To quote directly,
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Especially in the West, consumption is no longer a question of survival or sustenance but of choices we now choose, and afford, to make. It's about lifestyle, about what we want to convey symbolically to the community and society around us, and about dreams and aspirations. It's also a vehicle of influence, formed of informed, forming, unaware and even misled choices that we make each and every day.
So admission time. Yes, we buy environmentally nasty disposable diapers and we prefer to buy either of two brands. Yes, we do have an inflatable pool which is has been deflated the past 9 months. Yes, we have a whole range of very Western consumerist baby and pregnancy items, including It Brands (or ones we imagined were It). But no, we don't have a baby monitor nor have we had one within the past 3+ years of parenting. That's where we deviate. As handy as I'm sure it is we've consciously decided to rely only on our own presence, senses of hearing and vision, to monitor our kids. Where they are, we are not far.
I tend to buy my children more clothes than they need. All the truly need is a t-shirt or two, to be honest. But, I can afford to do so and I enjoy the process (choosing, buying, dressing the boys). By providing my kids with new, clean clothes I also visibly convey and consciously wish to convey a message of positive and responsible parenting, of nurturing and loving mothering. At the same time, from time to time, my sensory system overloads from the avalanche of consumerist parenting ideas...
But now, I'm off to join my sleeping handsomes. Baby sponsored tonight by Cars, it appears. I'm opting for my good old red v-neck. Sometimes old is the new new.